A product launch is a beautiful thing, but much like the macaroon, it's not easy. It takes time, poise and determination to get all of the ingredients just right so they come together perfectly. I see the big picture yet understand each ingredient to execute successful product launches.
As a marketing consultant for a new product launch at Comcast, I finessed all customer touch points based on our business objectives and marketing strategy to exceed initial sales goals.
Point of Sale Materials